In the following L&R Communications podcast interview, we speak with Cindy Dumont, CEO, Creative Director at True Blue Branding, who discusses how AI assistants like Alexa will completely upend digital marketing as we know it today.
The rapid evolution of digital marketing can cause any marketer’s head to spin. From the adoption of social media more than ten years ago to the rise of marketing analytics, many of these changes are tremendously beneficial, and allow for more results- and analytic-driven marketing programs to succeed … especially for those marketers who challenge themselves to fully embrace these shifts.
The rapid evolution of digital marketing can cause any marketer’s head to spin. From the adoption of social media more than ten years ago to the rise of marketing analytics, many of these changes are tremendously beneficial, and allow for more results- and analytic-driven marketing programs to succeed … especially for those marketers who challenge themselves to fully embrace these shifts.
And now the latest revolutionary step is upon us, and it’s a massive disruption.
According to a recent Harvard Business Review article, marketing in the age of AI assistants like Alexa will be one of the biggest game changers. AI assistants will become the gatekeepers for influencing consumer purchasing patterns, and ultimately will move into the B2B and B2G arenas.
How can marketers have their messages break though the AI assistant gates – especially when these devices automatically decide and purchase items without the user’s hands-on input? Will marketers be “machine learned” out of their jobs?
These are the questions that we tackle in our latest L&R Communications podcast interview with Cindy Dumont. Follow are some key highlights from this interview:
More about Cindy Dumont and True Blue Branding. (:40)
Where creativity in marketing comes from. (3:25)
The evolution of digital marketing today, and rise of AI. (7:32)
How AI assistants like Alexa will offer sponsored offerings like Google AdWords. (9:25)
The impact that AI assistants like Alexa will have on brands. (10:10)
How there could be organic SEO-like strategies for AI assistants. (11:00)
How this shift will change internal marketing departments. (11:35)
How this will translate into the B2B and B2G spaces. (12:38)
We would like to thank Cindy for speaking with us. If you are a marketer and would like to connect further about how to best adapt to this seismic shift in digital marketing, please contact us here.