In the following L&R Communications podcast interview, we speak with Tracey Moon, Chief Marketing Officer, Verodin, about her upcoming presentation at GAIN 2019 about how to map the customer journey in ways that can transform your marketing efforts in 2020.
While the government marketing arena can be much different than enterprise marketing, one thing is clear: it is also possible to fully map the customer journey and influence the government buyer throughout this process.
In her upcoming hands-on training at GAIN 2019, titled, “The Customer Journey – Gain a Competitive Edge by Seeing the World Through Your Customer’s Eyes,” Tracey will be sharing her vision, expertise, examples, templates, blueprints and tips to connect the customer journey dots in ways that enhance prospect engagement and sales outcomes.
Following are key highlights from this podcast interview:
Why mapping the customer journey in the government space is important – and how government differs from the enterprise side. (:33)
Why we need to consider the human element when mapping the government customer journey. (3:15)
A deep-dive on what Tracey will be covering in her GAIN 2019 training session. (4:27).
Examples of Tracey’s efforts to map the customer journey at Verodin – from both the government and enterprise perspectives. (6:23).
Why Tracey is excited to attend and speak at GAIN 2019. (9:50).
Click here to officially register for GAIN 2019. As a four-year-in a row sponsor with our long-term partner StoryTech Consulting, we highly recommend taking advantage of this amazing business development opportunity. Click here to become a sponsor.